How AI Is Changing the Way People Buy Watches — And How to Use It to Your Advantage
Buying a watch used to mean one of two things: walking into a boutique and trusting a salesperson whose job was to upsell you, or falling down a rabbit hole of forum posts written by obsessives who assumed you already knew the difference between a caliber and a complication. Both experiences left most buyers either overspending or overwhelmed. That’s changing fast. In 2025, AI-powered shopping guides are quietly becoming the…